Advertising law and unfair competition

BC& Studio di Consulenza Societaria Tributaria Legale provides a first ranking judicial and out of court assistance as well as assistance before the Italian competent authority (“Giurì di Autodisciplina Pubblicitaria”) and the Italian Antitrust Authority in respect to misleading and comparative advertising.

Our assistance is based – not only on the provisions sets forth under the Italian Civil Code in respect to unfair competition – but also on the Advertising Disciplinary Code and the consumer provisions with particular regard to:

– Drafting of advertising agency agreements, testimonial and product placement agreements

– Opinions in respect to unfair competition, prize competitions and advertising

– Opinion in respect to the dissemination of an advertising campaign, following evaluation of its compliance with any applicable law in force.

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